Sigma for Omni-Channel
Businesses often fail to recognize that ‘multichannel’ isn’t enough — today’s customer often ‘channel hops’ across call center, web portal, mobile app or store in the course of a single transaction and expects his or her sales journey to be followed. Sigma for Omni-Channel brings rationalized control of the business proposition, a transparent and seamless buying experience for the customer and a fully integrated sales environment. Sigma’s solution provides a unified management platform for products and services, abstracted from individual sales channels so a business can offer a consistent set of propositions that lets customers initiate and complete transactions effortlessly across as many channels as they care to use.
Next Done Now: On the Horizon
for Sigma Systems
In this video interview from Mobile World Congress 2019, our Chief Commercial Officer Simon Muderack reveals the strategic plan Sigma has for the immediate future. With 5G services on the horizon — and along with it the potential for newer industry verticals — Sigma will focus on supporting service provider customers as they grapple with digital transformation.
Sigma sees 5 key areas of interest and opportunity: 5G, NFV/SDN, IoT, New industry verticals, and alongside our existing commercial base for new opportunities, B2B has been an avenue for continued investment towards digitalization. But that’s not all — AI and machine learning will be a new area for Sigma to explore: With 6 million orders processed every day for our customers globally, and with 60 billion in revenue annually processed with Sigma software products, Sigma will look to use this data to better inform our customers how they can optimize their bottom-line in new, intelligent ways.
Omni-Channel for SME/SOHO Customers
A market-leading multinational mobile operator needed a solution in its German business that would help it create, sell and deliver new digital services to business customers across multiple channels, including a new e-commerce channel for this segment. The mobile operator had already implemented Sigma Catalog to master its product, service and resource data, substantially reducing costly order fallout. Sigma CPQ was the logical choice for an omni-channel project whose business drivers were:
- To increase new digital orders driven from the core enterprise catalog
- To create repeatable sales processes with a self-service portal, reducing order errors
- To provide a single source of resource data from which to build and launch new products
- To fully digitalize SME and SOHO contracts
Sigma CPQ’s catalog-driven platform now supports a unified sales process across the operator’s contact center and web channels, enabling customers to effortlessly complete orders even as they ‘hop’ between sales channels – and Sigma CPQ’s pre-integration with Salesforce greatly reduced the time and effort needed to deploy the solution.Contact Us
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