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The Acronym of Things (AoT)

What is the number one toughest thing about starting a new job? Finding out where to get the best coffee and the most reasonable price, while not looking like that guy who refuses to drink the “It’s actually pretty good” (No it’s not) office coffee, or what I like to call the BACWAOO.

Best Affordable Coffee While Avoiding Office Ostracization

Once you have that figured out, the next toughest thing is understanding the acronyms. During my first day here at Sigma-Systems I came to understand that we are the;

BSS/OSS leader in providing Catalog, CPQ, OM and Provisioning for CSP’s looking to find the most efficient way to master and monetize the digital/OTT economy, profit from IoT, M2M, SaaS and drive ARPU all well trying to reduce cost by implementing things like NFV and SDN making it rain EBITDA for everyone.

*Head Explodes*

Luckily I have been in telecom and the digital space for a long time, and most of these were not new to me, (Full Disclosure, I had to google OTT), but for those less fortunate, here are 3 quick tips to avoid the NIWTMDLS (“No Idea What That Means, Don’t Look Stupid”).

  1. Google
  • Problem with this is, you don’t have context. What one Acronym means in one industry could be completely different in yours causing the NYLEMI (Now You Look Even More Incompetent) effect.
  • Example In human-computer interaction, there is a single tool called CPM-GOMS, where the CPM stands for both “cognitive, perceptual, motor” and “critical path method”
  • By a quick search you also come across great resource sites you can use in the future. In this case the #BSSOSS hashtag on twitter and thought leaders like @Teresacottam from
  1. Ask
  • Yep, this is probably the best method and has a short feeling of “Ugh” followed by a satisfied “AH”, and you never have to ask again. That’s the UFBAT (Ugh Followed By Ah Theory)
  1. Listen to a Customer Story
    • This is when the light bulb goes on, because it focuses on the “Why and How” more than the “What”. While it doesn’t really help you with the acronym itself it does give you the context. Take the example above at Sigma. When translated by a customer it sounded like this. “Sigma makes it really easy for us (CSP’s) to launch new products (BSS/OSS), by keeping everything in one place (Catalog, CPQ, OM). Once we have an idea, (IoT, M2M) Sigma helps us get to installing and launching the service over (NFV, SDN) as quick and easy as possible (ARPU, EBITDA).”
    • Now that we are on the subject, HR departments should make customer stories part of the process and marketers should let the customer speak wherever possible.


So. To avoid NIWTMDLS just take the time to WIDGACS (When In Doubt, Google, Ask, Customer Stories).

Editor’s Note: NALOC (No-One Actually Likes Office Coffee)