We’ve been talking a lot about the benefits of a catalog-driven approach for product management, but what happens when you start to expose this data across the OSS environment and into the order management process?
Catalog-Driven Order Management
Shawn Henshall, product manager for Sigma Order Management, explains the benefits of taking a catalog-driven approach. By referencing a single source of product, service and resource data, communication service providers now have the tools to reduce order fallout and increase time to market for new digital services.
So what happens when you centralize product, resource and service data? With a catalog-driven approach, service providers can expect:
- Faster time to market
- Lower cost to market
- Reduced order fallout
- Zero-touch fulfillment
- Ability to respond rapidly to new services