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Catalog-driven CPQ for seamless selling
Ovum Study: On the Radar - Sigma Systems uses catalog-driven CPQ systems to enhance CSP sales operations

In this report, you will find

  • The challenges CSPs face as they attempt to create, launch and sell new digital service offerings across multiple networks and channels.
  • Why Ovum believes that CSPs require a platform that integrates with an enterprise-wide catalog system and can provide a single view of all products, services and resource data.
  • How Sigma CPQ has been developed to accelerate a CSPs’ sales and marketing operations by creating a single view of an operator’s product portfolio.

THE AUTHOR

Adaora Okeleke

Adaora Okeleke

Senior Analyst
Ovum

Adaora Okeleke is a Senior Analyst in Ovum’s Telecom Operations and IT team.
She specializes in big data and analytics, customer experience management, customer relationship management and vendor services. Her research helps telecoms service operators and telecom software providers make better informed decisions on the critical business issues that affect their companies. She provided key market information for the 2015 Ovum Decision Matrix on customer analytics tools used by telcos. The report assessed the key players in the customer analytics market for telecoms and proved to be invaluable to companies working in the telecoms industry.

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